Why can’t the 200 million people of the middle class drink wine?

“We established a wine bar between Pune and Nasik and it’s surprising to see a guy in a dhoti-kurta drinking wine next to a merchant banker in a suit! It just goes to show that if you make wine available at the right place and at the right price, even the guy in the dhoti wants to drink it,” says Vikrant Chougule who belongs to the Chateau Indage family in a DNA article. We certainly hope that everyone in India starts drinking wine!