The Naming Game. Giving your wine a name

Wines, and the names they go by, has a bemused Raghu Bahadur wondering how vintners name their wines. How do you choose a name for your wine? It’s in the New World (including India) that the question really becomes relevant for vintners. Starting from scratch and without benefit of a venerable tradition of wine production to draw upon when christening their wines, New World producers hit upon catchy and colloquial names to suit the zeitgeist of the times. Read the full article in the latest issue of Sommelier India.