Hearty Red Wines for Men
Sonoma winery Ray’s Station Vineyards is launching a wine specifically aimed at men. Taking a page out of the Malboro Man ad campaign, it aims to appeal specifically to alpha males who traditionally avoided wine …
Sommelier India Desk
02 April 2006 · 3 min read
Sonoma winery Ray’s Station Vineyards is launching a wine specifically aimed at men. Taking a page out of the Malboro Man ad campaign, it aims to appeal specifically to alpha males who traditionally avoided wine as being too feminine. With wines in India still being considered a lady’s drink in some circles, do you think an Indian wine maker should introduce a wine specifically targeting men?
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